A childcare academy realized their current brand and marketing strategy was ineffective. So, they came to DM Design with genuine desire to give us creative control to put their communication strategy on the right path.
Problem/Solution
When we were approached by The Growing Patch for branding and strategy, we become incredibly excited. It's not everyday we are tasked with design solutions that directly affect childhood early development. The academy operates one location in Aiea, a county in Honolulu, Hawaii. A brand audit revealed that the rich, tropical nature of the island was missing in their system and we had a strong inclination to change that.
Custom illustrations of a flower and leaves in a thick, monoline style became the basis of their identity system and served as a consistently utilized graphic element in the newly developed and rebranded touchpoints. The accompanying soft, approachable Venti CF typeface was now the designated font family that fit snuggly into the brand system their story was yearning for.
Identity Components
Marketing collateral
We created a physical trifold brochure to provide guardians an overview of the available services and to introduce the owners and caretakers. By partnering with our trusted marketer, we had the opportunity to formulate tone and manner through the copywriting. The images used were of actual enrollees engaged in active learning and were deliberately captured to not only convey their individual diversity, but the available engagement in an emotionally compelling way.
This was followed by a marketing campaign which contained various designs intended to increase brand awareness throughout Honolulu with environmental signage. We made sure to repeat their "A Child's Place to Grow" tagline to reinforce their brand positioning. A brand evaluation conducted months later showed the campaign proved effective, since a doubling of their previous enrollment numbers took place.
Storefront Signage
Client
The Growing Patch
Our Role
Identity design, marketing collateral, signage and environmental
The Growing Patch is based in Aiea, Hawaii. They offer a unique early childhood curriculum based on the belief of family and growth through effective methods. With a mission to provide quality childcare for not just one specific family or child, but instead for all, they pride themselves on highly individualized care and education.