From individuals to start-ups and non-profits, stellar identity design systems have several things in common: timelessness, scalability and flexibility, amongst other hallmark traits.
Problem/Solution
Many businesses and individuals alike have approached DM Design to provide them with either a brand new identity system or an identity system rebrand. Our ideation not only sets you apart in your industry, but is rooted in a conceptual foundation. The concept is what serves as the blueprint for the overall look and feel of materials derived from the identity system, which is why putting this system properly in place early on in a brand's development is crucial.
We always begin with research into the industry, immediate competition, and best practices to ensure differentiation in our solution. This results in allowing our clients to effectively market their brand and formulate these important emotional connections with their target audience in a way that has lasting impact. Below are some of our favorite logos marks and icons we have designed that have accomplished just that.
NW Goldberg Cares—Identity Variations
Boiling Point Detroit—Identity Variations
Living Water for Africa (LWFAI)—Identity Variations
